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← Back to Services 📢 Google Ads

Google Ads for Home Care Agencies

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$15-45 Avg. Cost Per Lead

3-5x Avg. ROAS

24hr Time to First Lead

⭐ 4.9/5 Client Rating

🇺🇸 Serving All 50 States

What Is Google Ads

Why Your Agency Needs This

Google Ads lets your agency appear at the top of search results immediately when families search for home care services. We manage every aspect of your campaigns — from keyword selection to ad copy to landing pages — to maximize leads while minimizing wasted spend.

Appear at top of Google within 24-48 hours

Only pay when someone clicks your ad

Target by location, time of day, device, and keywords

Full transparency — see every dollar spent and every lead generated

Average home care clients see 3-5x return on ad spend

Get Free Audit →

📢

$15-45

Avg. Cost Per Lead

3-5x

Avg. ROAS

🗺️ Our Process

How We Deliver Results

A proven, step-by-step process refined across 500+ healthcare agency campaigns.

Campaign Architecture

Build a strategic campaign structure around your core services and service areas.

Keyword Research

Identify every high-intent keyword families use to find home care, with negative keywords to eliminate waste.

Ad Copy Creation

Write compelling ads that highlight your differentiators and speak to family concerns.

Landing Page Setup

Build conversion-optimized landing pages for each campaign.

Launch & Optimize

Launch campaigns and continuously optimize bids, ads, and targeting.

Monthly Reporting

Detailed reports showing leads generated, cost per lead, and ROI.

📦 Deliverables & Inclusions

What You Receive as a Client

A complete, full-service Google Ads solution engineered to scale your agency's private-pay census.

🎯

Custom Campaign Architecture

Targeted search structures built around dementia care, 24/7 live-in care, respite, and companion care keywords.

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High-Converting Landing Pages

Custom mobile-responsive landing pages equipped with click-to-call, HIPAA-aware inquiry forms, and trust badges.

📞

Call Whisper & Recording Tracking

Dynamic number insertion and call recording dashboard so you know exactly which ads generate signed clients.

🛡️

Negative Keyword & Waste Shield

Over 1,200 curated negative keywords blocking Medicaid seekers, job hunters, and irrelevant clicks from wasting your budget.

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Real-Time ROI Dashboard

24/7 access to live metrics showing cost-per-click, cost-per-lead, conversion rates, and total monthly inquiries.

🤝

Dedicated Account Strategist

Direct access to a senior Google Ads specialist with healthcare marketing certification and monthly strategy sessions.

🚀 Get Started 🎁 Request Free Audit 📞 Contact Us

❓ FAQ

Common Questions

How much should I spend on Google Ads? +

We recommend a minimum ad spend of $1,500-$3,000/month for home care agencies. Competitive markets like LA or NYC may require more.

How quickly will I see results? +

You can start receiving leads within the first 24-72 hours of campaign launch. The best results come after the first 30-60 days of optimization.

What is a typical cost per lead? +

For home care agencies, we typically achieve a cost per lead of $15-$45, depending on your market.

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