Organic Traffic Increase
Keywords Ranking #1
Time to Results
The Challenge
Sunshine Home Care, a 15-caregiver home care agency in Los Angeles, came to us in a frustrating situation. Despite providing exceptional care for 8 years, their website was receiving fewer than 200 visitors per month — and generating almost no organic leads.
Their entire client acquisition strategy relied on word-of-mouth referrals and an aging offline network. As referral sources retired and competition increased, their pipeline was drying up.
- Fewer than 200 monthly website visitors
- 0 keywords in top 10 positions
- Google Business Profile less than 40% complete
- Only 4 Google reviews
- No location-specific pages
- 5–8 leads per month (all referrals)
- 1,050+ monthly website visitors
- 87 keywords in #1 position
- GBP 100% complete, top of Maps Pack
- 41 Google reviews (4.9★ average)
- 12 city-specific landing pages
- 80+ qualified leads per month
The Strategy & Work Performed
We implemented a comprehensive Local SEO campaign targeting LA County, with a particular focus on neighborhoods with high senior populations: Pasadena, Glendale, Beverly Hills, Santa Monica, and Torrance.
Phase 1: Technical Foundation (Month 1)
Before building anything new, we fixed the foundation:
- Full technical SEO audit — resolved 47 crawl errors and 12 broken links
- Website speed optimization — reduced load time from 8.2s to 1.4s
- Mobile responsiveness fixes — the old site was nearly unusable on phones
- Schema markup implementation — LocalBusiness, Service, and Review schema
- Core Web Vitals optimization — achieved "Good" scores on all three metrics
Phase 2: Google Business Profile Dominance (Month 1–2)
- Completed and optimized every section of their GBP listing
- Created a review generation system — text and email sequences to past and current clients
- Set up weekly GBP posts with service highlights and tips
- Added 40+ photos (team, office, branded graphics)
- Listed all 11 services with detailed descriptions
Phase 3: Location Page Build-Out (Month 2–3)
We created 12 location-specific pages, each targeting a different LA neighborhood with unique, locally-relevant content, embedded maps, and neighborhood-specific keywords. Each page was 800–1,200 words of original content.
Phase 4: Authority & Link Building (Month 3–6)
- Listed in 65 relevant directories (Caring.com, A Place for Mom, Yelp, Chamber of Commerce)
- Secured mentions in 3 local online news sites
- Created 8 blog posts targeting informational keywords (senior care guides)
- Built a resource page for LA-area senior services that attracted natural links
Results & Growth Details
Technical fixes complete. GBP fully optimized.
First position rankings begin appearing for brand name. 12 new Google reviews collected.
Local Pack appearances begin. Location pages indexed.
Agency starts appearing in Google Maps for 15 neighborhood searches. Monthly traffic doubles to 400 visitors.
Rankings accelerate. 40+ keywords in top 3.
Monthly leads jump from 8 to 35. Owner starts receiving multiple calls per day.
#1 ranking for "home care agency Los Angeles." 87 top keywords.
Traffic exceeds 1,000 monthly visitors. 80+ qualified leads per month. Client hires 6 new caregivers to meet demand.
Client Quote & Testimonial
"HOMECARE DIGITALGROW completely transformed our online presence. We went from 5 leads a month to over 80 qualified leads. The phone doesn't stop ringing now. They didn't just deliver results — they explained everything they were doing and why. I finally feel like I understand my own marketing."